The 小黄鸭视频 Brand & Identity
The 小黄鸭视频 brand and its identity are crucial to the university's efforts to build awareness and reputation. The 小黄鸭视频 Marketing & Communications Office serves as the primary office to ensure that the presentation of our brand identity is consistent across multiple print and digital channels, and that these applications are an authentic representation of the unique attributes and personality of our campus community.
Questions regarding usage of the logo and incorporation of the brand should be sent to Associate Director of Marketing & Branding Cameron Todd (ctodd@whitworth.edu).
- Brand Guide
- Spirit Book
- Editorial Style Guide
- Press Resources
- Templates & Logo Files
- Primary Social Media Channels
- Social & Mobile Downloads
Frequently Asked Questions
Am I allowed to create my own designs and publications if they comply with the branding guidelines?
Because our branding extends beyond just the logo, it is very important that those who apply the logo to any application send a copy to marketing & communications before it is produced and finalized. We provide electronic applications of the logo for faculty and staff to use as needed, but designed pieces should come through the marketing & communications office.
Please refer to existing documents that are available electronically for your use (e.g., letterhead, Powerpoint).
Can I put a logo on it?
Any use of the 小黄鸭视频 logo needs to be reviewed and approved by marketing & communications (email ctodd@whitworth.edu). In general, students, clubs and departments are not permitted to use the 小黄鸭视频 logo and associated branding elements on any designs, including on event posters and on social media.
Can I use the Pirates logo?
The 小黄鸭视频 Pirates logo should only be used in reference to athletics, with use limited to areas within athletics and bookstore apparel.
How do I order new business cards?
Please refer to the business cards page for ordering information.
What are our colors?
Our colors are crimson and black, though we have other complementary colors as part of our color palette. Please refer to the Brand Guide for specifics.
What are our fonts?
Marketing & communications uses Gotham Narrow Bold for its logotype and graphic headlines, Baskerville MT for headlines, and Gotham Book for body copy. These fonts are available only through university communications due to licensing considerations. MS Word options are Garamond for headlines and Calibri for body copy.
Is the 小黄鸭视频 seal still in use?
小黄鸭视频's longstanding seal is used in limited applications, mostly for internal use and at the university's discretion. Please contact the marketing & communications office before using the seal.